Website Design
Get High Converting, Lead Generation
Website Design for Your
Sarasota Businesses
Isn’t it time to get the kind of website design that will engage your prospects and compel them to become your customer?
Does your local Sarasota business have a website? If so, when did you last update it? Is it designed to maximize traffic and convert local Sarasota residents into customers? If this doesn’t sound like what your website was built to do, it’s time for a professional website redesign.
A website is a critical component for any company wanting to stay in business in the competitive Sarasota market. An effective website will help your business to thrive and grow. The role of your website’s design is to build trust and guide your customers through your business information, educate them on your product or service, and get them to take a specific and desired action.
When you want to create a strong online presence, effective website design is everything. The truth is, too many Sarasota businesses get it wrong—very wrong. From confusing navigation to lack of mobile-friendly design, and graphics that are all over the place, missing the mark with design can make your website a dud. Not only will it not give your prospects what they need, but it could also even turn them off completely.
First impressions count. Eight out of ten potential Sarasota customers will check out a company’s website before making a purchase. If your site is too sparse or too cluttered, difficult to navigate, or has poorly written content, people will bounce in and bounce back out. Then, they’ll head on over to your competitor’s website.
Customer Generating Website Design that Produces Results
At Sarasota Web Marketing, we are dedicated to creating income-producing online experiences for your local Sarasota small business. Our website design maximizes ROI, generates conversions, and elevates your business brand in the Sarasota market.
We understand it’s more than just making your website look good. Our design has a strategy behind it. Before we begin, we identify your target audience and business mission and goals and only then develop the design that perfectly aligns with your goals and objectives.
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Small Business Website Design with
the Sarasota User in Mind
From the moment your visitor lands on your site, he or she must be moved along a value journey that makes your company the only logical choice in Sarasota. We create designs with an equal balance of functionality and creativity. This makes the page both engaging and useful, which enables the prospect to access the information he is seeking quickly and easily.
Good Website Design Looks Like
in Sarasota
If you have a website; you certainly didn’t get it for free. You spent time and money to get it up and running. What a disappointment it is when it’s not working as it should. Sarasota Business Contractors who become tired of dealing with it might consider leaving it alone and hoping for the best. But not you! You know a website is the face of your business. It’s the portal to your products and services, and it’s the link between your customers and your sales. You can’t afford to lose customers because of an ill-designed site. You need to get it right.
Here’s what a good website should be:
- Visually appealing
- Search engine optimized
- User-friendly
- Professional
Here’s what a good website should do:
- Give memorable, meaningful first impressions
- Increase customer engagement
- Convert visitors to customers
Develop and Enhance Your Website’s Core Functionality
Do you know what your website’s core functionality is? Most Sarasota small business owners do not. The purpose of your site’s functionality should be to encourage your visitor to take action. Perhaps you are offering a service, and you want them to reach out to you through a contact form, or you want them to click through to provide their e-mail address to build your list or best of all to call your business and set an appointment right from the smartphone.
The level of website functionality will determine how easily they can take these actions. Our Sarasota Web Marketing team will help you to maximize your website’s visual appeal and, at the same time, make your website highly functional.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Sarasota Web Marketing Has Got
You Co2vered
Everyone has different tastes, different opinions, and different aesthetics. One person’s trash is another’s treasure. But that doesn’t always apply when it comes to website design. There are some critical components you need for a successful site design.
Eye movement control
Good design will direct the visitor’s eye first to the company logo, and then to other essential areas of the page as they move through the information. It's dependent on the company, product, and service, but good design will lead the viewer through the information in a controlled way, so they see it in a way that makes sense.
Lack of clutter
Cramming too much information onto a page is counterproductive. It's overstimulating, and instead of informing your potential customer, you'll overwhelm them. They'll leave before they ever have a chance to absorb any information. The same is true for text as well as images. Keep it simple and find your focus so that they can find it too.
Easy Navigation
Your customers should be able to find what they’re looking for in fifteen seconds or less. That’s the general rule. If they can’t find what they need that quickly, they’re gone. Simple navigation is critical.
Visually appealing text
Images and graphics might grab someone’s attention first, but if the text isn’t also visually appealing, you could lose them. Everything from font to text size, location to color will affect how people view your site. If it’s hard to read, you’ve lost them.
Mobile-friendly
Your website needs to look the same across devices. And since more than 60% of U.S. consumers access the web on their phones and mobile devices, your site better look good no matter how they get to it. A mobile-responsive website is a necessity.
Search engine optimized
You want your target audience to find you. If they can't, there's no point in spending the time and money it takes to build a website in the first place. The right keywords are just the beginning. Your website needs to have the components search engine algorithms will recognize to make sure the people looking for you will find you.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
What You’ll Get with a Great
Website Design
Besides looking good, the right website design can do a lot for your business. It starts with search engine optimization so people can find you, but there’s more. SEO will help get people to your site, but the design will keep them there. The longer they’re there, the better the chance of a conversion.
With improved engagement comes higher click-through rates and increased sales. If you can hook them in with your page design, and they’re interested in your business, they are more likely to purchase from you and return to your site again. All of this boosts your bottom line.
The Real Deal on Your ROI
Building a great site is vital, but at what cost? If you're spending a fortune on a new website, it might not pay off in the long run. That's why we build sites that allow for design, build, customization, implementation, and updates to fit your budget and your needs.
Benefits include:
- Quick builds to cut down on your costs
- Mobile-responsive websites
- User-friendly experience
- Continuous improvements to the servers and platforms
- Site longevity due to universal coding and language
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Why Sarasota Web Marketing Should
Build Your New Website
At Sarasota Web Marketing, we understand what it takes to create a compelling, creative, visually appealing website with content that will keep visitors on the site, ready to purchase. We know your website is the door to your products and services and is also the direct link between your customers and your sales.
Not only are we experts in marketing strategy, but we are also the leading experts in using Genesis to build your website. With transparent pricing and timely delivery, you’ll be up and running quickly with increased traffic and higher conversion rates than ever before.
Our experts can integrate your social media, content marketing, and SEO on one site, so you can watch your business grow. Let us streamline your website design and implementation so you can focus on your business. The team at Sarasota Web Marketing is ready to help you take your profits to the next level with a new and improved website.
