Strategy
How is your marketing strategy working
out for you? Find out how to make it more effective.
We’ve successfully helped small and medium-sized businesses just like yours to connect with their target audiences. How? With a proven strategy that will take your growth-minded business to the next level. Can we help you maximize your potential? Take a look.
Strategy First
Jumping on the marketing tactic of the week is not the best way to go about building something successful and sustainable. Creating a marketing strategy first is essential to the success of your marketing goals. Every business is different. Whether it's a small business with a small budget that's just getting started or an established company that needs to refine a plan, every marketing campaign benefits from customization.
Knowing what your vision is, what your goals are, and what you want to accomplish will help us to build a game plan that’s right for your business. Using this strategy and keeping it in mind as we move forward and create your tactics will lead to the greatest success.
Identifying Three Important Components
Creating a basis for your marketing plan is the first step. We will work with you to identify three essential components to help us formulate the strategies that will be most successful for your business. These include discovering:
What is the competitive advantage your business has over other companies offering similar products or services?
How do you communicate your advantage in a compelling way?
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Your Ideal Client
or Target Market
Who needs your products and services? Who do you want purchasing them? There can be a big difference between the two. The demographic you want to hone in on with your strategy is the latter – you want to focus on the people you want to work with, who can offer you the most significant profits, the greatest loyalty, the most frequent repeat business, and the most longevity.
Being desperate for customers means you may be settling for a customer base that doesn't serve you in the long run. Instead of being vague when identifying your target audience, tailor your content to reach the customers who will invest in your business.
These are the customers who need what you are offering and will pay for what you're selling, not just now, but in the future.
Clarity when it comes to identifying your target customer will give you a better understanding of and greater success in shaping the content of your marketing message. This will also help you personalize your message, so you focus on the audience you're most hoping to attract. When they feel like you're connecting with them on a personal level, they're more likely to give you their business.
As you focus, your brand presence becomes stronger, and you become an authority in the marketplace, establishing your expertise and drawing in more prospects. It will also help you attract your ideal clients who need what you have to offer, who can afford your products and services, and who will invest themselves in your company.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Your Competitive Advantage
What sets you apart from other businesses like yours? Where is your value? What makes your product or service better than the competition's product or service? Once you identify this, you'll have your Statement of Value, which is critical to your marketing strategy's success in the short-term and your profitability in the long-term.
Consider the average consumer. They have options when it comes to who gets their hard-earned dollars. Why should they give it to you? What makes your product or service worthy of their time and money? More often than not, it comes down to the customer experience.
You can have a product that is equal in every way to your competitor's product, but if you offer a better experience, you'll get the business. Keep this in mind when building your marketing blueprint:
- Solve the unsolvable problem.
- Offer the best customer service.
- Build value in your products and services.
- Respond to feedback from your customers.
This is how you will build your value and give it legitimacy in your marketing strategy.
Communicating Your Unique Advantage
How do you show people your business is unique? How do you communicate the difference between you and the competition? Presentation is important, but consistency is vital. From the receptionist to the CEO and from the social media ads to the website, your messaging must be true to form throughout. If there are disparities in your message from one person to another, people won’t remember who you are. Those messages will diverge, and you will lose the advantage of brand awareness.
Consistency is king, but the message leaves the mark. What you say is critical. You have to inform, educate, and entertain. Your audience needs to know what they can expect from doing business with your company. They want to know how your business is better than the guy down the street, and they want to know they are getting the best value for their investment.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Marketing Strategy Audit
If you feel like you’re floundering in one or more of these areas, don’t fret. You’re not alone! And you’ve come to the right place. We can get you started down the path to more successful marketing. How? By starting with a Marketing Strategy Audit. We want to know what you’re doing now, ways that it’s working, ways it’s not working, and how we can move you onward and upward to greater success.
Our proprietary tool will measure the effectiveness of your current strategy and identify how the methods of Sarasota Marketing System can work for you. For a one-time fee of $299, which we deduct from the price of future marketing services within three months of completing the audit, we will analyze your Marketing Strategy Audit form, schedule a review session, and discuss your results. From there, we can suggest improvements and start to build a powerful strategy for success.
To get started on the path to a better marketing strategy, reach out to our expert team today. We offer a free initial consultation.
