Search Engine
Optimization
Drive new customers and make the phone ring by having a website optimized for local Sarasota SEO.
If you’re not ranking at the top of the Google search for your service, your business is losing customers to your competition every day. It’s time to take full advantage of search engine optimization for your market and growing your Sarasota Business.
How do consumers in Sarasota find what they’re seeking? Through search engines like Google and Bing. No matter what it is, it’s only a click away. They can find information, make a call, place an order, submit a claim, or write a review all from their laptop or handheld device.
How do the search engines filter out all of the business listings in the Sarasota area, so some are at the top while others drop to near oblivion somewhere down the line in pages and pages of results? Through algorithms, they set up to find the information people are seeking. While it might sound like an impossibility to get your business ranked at the top of the pile, it’s not, and we can help. That’s where Search Engine Optimization or SEO enters the picture.
Having an attractive website is a great way of showcasing your business brand and services, but without effective search engine optimization (SEO), it’s unlikely your prospects will even find your site. In order for your website to shine and do its job turning prospects into paying customers, it must also follow the best practices for SEO.
What Is Search Engine Optimization (SEO)?
Search engines are the number one way people find information and businesses, including small businesses like yours. If you don't appear at or near the top of the search results, your target audience may never even see your website or have the chance to learn about your business. That’s why optimization is so necessary—to make sure your site ranks high in the Google search results.
With the increased use of mobile devices for internet searches, the importance grows exponentially. People don’t want to wait to find the information they are seeking; they want instant gratification. They want to enter a search term and click to find what they need immediately, without sorting through pages of companies and search results. The closer you are to the top of the page, the more traffic you’re going to see on your website and the more conversions you’re going to be able to add to your bottom line.
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Local Sarasota SEO
If your business site isn’t optimized and mobile-friendly, you’re losing customers. It’s as simple as that. And when it comes to Sarasota SEO and Google, you need those customers for your business to thrive. That’s where local SEO makes the difference. Google programming provides searchers with local results first. If they enter the name of a company or the type of product or service they’re looking for, Google is going to show them local Sarasota results. This is true even if they don’t indicate a location. How do you take advantage of that algorithm? By maximizing your SEO to include your location and the areas around it.
Understanding Local Sarasota SEO
Local Sarasota SEO is more than just showing search results in a particular area. It’s the process of ensuring your business places higher in search engine rankings among local businesses, so your name and brand get in front of the eyes of customers and potential customers in Sarasota and the surrounding areas. How? By configuring your website, so local customers see you first.
The Google search engine process may seem a little bit like magic, but it’s not. It’s math. Google’s algorithms are complex, sophisticated, and capable of precise location-specific results. But with the right tools and insight, you can channel the algorithms to your benefit.
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"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Why Local Sarasota SEO Is So Critical to Your Business
Around 80% of adults in the U.S. have smartphones. Of those individuals, four out of five people use Google, or an alternate search engine, to find local businesses. Google is the search engine of choice for over 75% of all searches, so we focus on their algorithms for the SEO functions for our clients’ websites. And local SEO is a critical piece of the puzzle. Let’s look at some statistics:
- Local searches make up more than 46% of Google searches
- Consumers use online searches nearly 65% of the time to find local businesses
- More than half of local searches are for business contact and location information and business hours
- Nearly 80% of local searches convert to a sale, either online or offline
Now that we know the impact of local searches, we can translate it to the importance of search engine ranking. If people are looking for your business online and they're willing and able to purchase from you, you need to rank at the top of the search engine results. That's why you must have a strong SEO strategy.
How to Come Out on Top
Where do you want to be when it comes to Google? On top, of course. If your business isn’t ranking at or near the top of search results, it’s time to make a change. Local Sarasota SEO is more valuable than ever. Not only because of the potential profit from prospective customers who can find you, but because the search results are becoming more and more precise to keywords, geography, and business information.
Working with local Sarasota SEO means you won’t have to worry about a business like yours in another region, state, or country. Local optimization lets you tighten the focus to the specific area in and around Sarasota you want to service. We can help you by optimizing your website for local Sarasota search traffic. This is going to be far more valuable to you than a nationwide search for your type of product or service. The group of potential businesses the searcher is going to find is significantly smaller when the search hones in on your location.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Our Complete Digital Marketing Services to the Rescue
It doesn’t matter if you have a small Sarasota business or a company with a national presence. When you implement a local SEO strategy, you’re going to come out on top. This is not to say we won’t also work to boost your search engine rankings with a global audience if appropriate, but we can boost sales in the Sarasota market by incorporating this type of approach into your overall marketing strategy.
At Sarasota Web Marketing, we have a team of SEO experts dedicated to optimizing business websites for search engines. We’ve been working in the field of digital marketing and SEO for years. We know exactly what it takes to make your website primed and ready to meet your business goals and increase return on investment.
Expert SEO Services Designed to Boost Website Traffic
We begin the process of optimizing business websites by carefully identifying your business needs, objectives, and target market. From there, we create an effective SEO strategy to bring local Sarasota prospects to you.
Here are some of the services we provide to make the SEO magic happen:
- Keyword research: Our team will identify which words your prospects are typing into the search engines when seeking services and products like yours.
- Website meta descriptions and title tags for all website pages: Each piece of content on your website has the power to pull in traffic, as long as you are using the right words in the right places such as meta descriptions and title tags.
- Strategic keyword placement into website content: Creating content that includes your keywords in the proper places and covers searched-for topics will lead to a massive boost in your website traffic.
- Coordination of website content with PPC (pay-per-click) campaigns: If you are running or planning to run paid ads, it’s important to ensure they lead to the right landing page on your site. We can help you to make it all work together for the best results possible.
- Set-up with Google Analytics to track your progress with SEO: Tracking your progress is important, because it will help you to know what is and isn’t working with your website. We can set you up with Google Analytics so you can see with your own eyes the increase in traffic you are getting due to our SEO services.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Why Choose Sarasota Web Marketing for Your SEO?
While there may be several companies offering SEO services, few have the extensive experience and track record you will find in our team at Sarasota Web Marketing. Our valued clients have been able to build their online presence from non-existent to being the leaders in their industries with our help.
Does Your Website Need SEO? Let’s Talk
Is it possible the only thing holding back your website from performing well in the search engines is the right SEO strategy? If you are interested in learning more about how Sarasota Web Marketing can improve your site’s performance with traffic-boosting SEO, reach out to our experts today. Connect with us online now or call 941.222.0880
Sarasota Web Marketing’s SEO is what your business has been looking for to help you move to the top of the local search engine results. We can drive new customers to your business using strategies to get your website and your service in front of the right potential customers who are using Google every day. For the best SEO programs for your business, call us today at 941-222-0880 and talk to one of our marketing professionals. We are ready to do what it takes to bump you up to the top of the Sarasota search rankings.
