Paid Lead
Generation
Paying for leads isn’t cheating –
it’s one of the best ways to find
leads and make sales. Find out what expert
lead generation can do for your business.
What is the primary goal of any marketing campaign? It’s lead generation, of course. Without a lead, you don’t have a customer. Without a customer, you don’t have a sale. Without a sale, you don’t have any profits. Leads are the do or die of the business world. We are the lead generation experts, and we know how to work all the angles to get leads for your business.
Our goal is to help your business thrive. Paid lead generation is just one of the many marketing strategies we put into play to do just that. Take a look at how it works.
Get a Free Pay-Per-Click Consultation
What Is Paid Lead Generation?
Generating a lead is the first step in the process of making a sale. A sales lead is someone, a person or a business, who could potentially become a client. They are a potential buyer of your goods or services. Lead generation is the process of getting consumers interested in a company, brand, product, or service.
There are many ways to create sales leads and many channels through which you can generate leads, including email marketing, social media posts, trade shows, advertising, direct mailings, and more. If you ask most marketers, lead generation is one of the biggest challenges. This is why it’s a good idea to incorporate paid lead generation into your small business marketing strategy.
Paid lead generation is paid advertising to attract your target audience. It helps you capture buyers’ attention and helps you stand out in the clutter that is the internet. Google and Facebook ads are the go-to for our clients.
Here’s what you need to get started:
- A clear objective
- Defined target audience
- Quality content
- Paid ad marketing budget
Once you have these pieces in place, a successful campaign needs more information. We can help you answer these questions to set your campaign in motion:
Who is your audience?
Where will you find them?
What action do you want them to take?
What do you have to offer?
What is your plan for following up once the lead is generated?
When and how will you evaluate the results of your efforts?
How will you determine if the campaign is a success?
With this information in mind, we can move forward to create a successful paid ad campaign to generate leads and drive traffic to your website, inevitably increasing your sales.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
How It Works
Once you have a clear understanding of who it is you’re looking for and what you want them to do, it’s time to develop your paid generation marketing campaign. The first and most critical step is to create your content.
For best results, your content must be consistent across platforms and channels. Don’t suddenly change your strategy for paid lead generation. If you diverge from your branding and your message, you’ll lose out on valuable brand recognition. After creating your content, it’s time to run your campaign—a process that can vary based on your platform.
Google Ads
One of the most popular paid lead generation tools is Google Ads. Not only do these ads help you find leads, but they can also drive sales. This strategy includes direct-response marketing, designed to encourage viewers to take action then and there. The desired action could be to buy a product, subscribe to a newsletter, or register on a website, just to name a few.
While the end goal is to convert a viewer to a purchaser, there are other benefits. One is to gather customer contact information by directing them to a sign-up page, newsletter subscription, or account registration. Gathering contact information beefs up your contact list, potentially making future email marketing campaigns more successful.
The other goal is to increase traffic to your website, giving you an additional opportunity to share information about your brand, products, and services as well as inform, educate, and entertain them. The more you can bring prospects back to your website, the better. All of this increases your conversion rate and boosts your sales numbers. Google ads can run on the Google Search Network as well as on search results pages.
Facebook Ads
Facebook is the leading social network for adults in the U.S. Not only is your business’s Facebook presence helpful in your overall marketing strategy, but you can leverage Facebook lead generation ads to boost your sales. Through Lead Ads, businesses like yours can find customers and target their desired audience to gather information by asking them to sign up for newsletters, business information, promotional notifications, and more. You can gather more than just simple contact information, too. You can customize the ads to ask specific questions to collect valuable data on who your potential customer is and what they want and care about.
The Facebook ads include what they call an Instant Form. When a user clicks on your ad, they’re directed to fill out the form, which sends you their information via a download from Facebook. It makes it easy to gather information for quick and simple follow-up, increase your CRM, and connect with people interested in what you have to offer.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Tips from the Pros
Some things to keep in mind when planning your push for lead generation include:
- Provide a specific offer for the customer to take advantage of when they click your link.
- Offer enough information for the viewer to make an informed decision about acting on your ad.
- List several contact options, so they have a choice in how they respond to you
- Don’t forget a specific call to action! You should clearly state what action you want them to take next.
- Make sure to update your website; you don’t want to capture their attention only to lose them when they get to a lackluster website.
Bringing It to Life
Does all of this sound a little daunting? Combined with all of your other work, duties, responsibilities, and marketing ideas, how can you make it all work? Sarasota Web Marketing is here to bring your paid lead generation campaign to life. We have the experience and expertise to make sure the keywords, content, placement, format, focus, and call to action all work in your favor.
Instead of spending your money winging it on paid lead generation, put your trust in our team to get you the leads you’ve been looking for to keep your business growing and thriving.
