Could e-mail marketing be the missing piece in your marketing puzzle? Find out why it’s time to revisit your email contact list.
Contrary to popular belief, email marketing is not dead. Though it has definitely taken a backseat to other online marketing strategies in the last decade, email marketing is as important as ever. With the support and guidance of our team of experts, you can use it to connect with your customers, communicate important information, build your credibility, boost sales, create better customer relationships, increase traffic to your website, and more.
If you’ve let your email marketing fall to the bottom of the priority list, it’s time to revive it, and we can help.
What Email Marketing Can Do for You
Some forecasters predict there will be more than 4.3 billion people using email globally in the next three years. Everyone uses email, which is why email marketing is one of the best ways to connect with your customers, drive sales, and generate leads.
Small businesses still see big results from well-designed email campaigns. And these campaigns have evolved and are now more sophisticated, containing more in-depth content with less focus on coupons and discount codes. What their customers want is content that matters to them. That’s what we can deliver.
Social media marketing has been king for the last few years, but email marketing is still one of the best ways to reach and engage your current customers and establish credibility with your target audience. It’s shareable, you can read it on any device, integration is possible with other marketing channels, and there are no character limits.
Some of the other benefits include:
Email tracking allows you to see who received, opened, read, and clicked links in your messages.
Consistent, quality content via email will help you strengthen your customer relationships and generate new leads.
With simple email reminders, you can redirect your customers back to their abandoned shopping carts where they may have inadvertently left items unpurchased.
Most people check their email at least once a day or more, though the average is 20 times per day. Your message is getting in front of your audience daily.
With a comprehensive contact list, email marketing can be relatively inexpensive. With some time, energy, and creativity, you can put together an effective message with compelling content to distribute to your contact list.
People find it easier to click through to a website from an email than from a social media post, so linking to relevant content with an irresistible call to action will send your email audience to your website, which will hopefully convert to sales. In fact, there are some indications showing the conversion rate of email is three or more times greater than social media posts.
Your posts may not show up in someone’s news feed, but your emails will show up in their inbox. You can reach a larger audience in a shorter amount of time by incorporating email marketing into your strategy.
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Email Marketing, CRM, and Keap
CRM, or Customer Relationship Management, is vital to the success of any business. But it can be hard for a busy business owner to focus on every aspect of marketing their brand. With social media and website design, blog posting and fresh content, brand identification, and keeping up with customer inquiries, your head is probably spinning. You need a professional, experienced team to guide you through it all and keep you on track with proven CRM tactics.
CRM is a cornerstone of a successful business. Building relationships increases customer loyalty, which, in turn, improves retention and boosts revenue. The idea is simple – create lasting relationships with people, and you will create a loyal customer base. There are many ways to achieve CRM goals, including all of your online marketing avenues. One of the most effective, however, is through email marketing.
Here, we use our innovative tool suite we call the Customer follow up machine to manage your email marketing. The Customer Follow Up Machine is a set of CRM marketing tools designed to help you with customer contact via email marketing. This state-of-the-art technology enables an automated process for small businesses like yours to boost your revenue, generate leads, and drive traffic and conversions on your website. Let us show you how powerful this tool can be for your marketing efforts.
One thing The Customer Follow Up Machine can help with is your response time. Nearly 45% of consumers choose not to hire a business that takes too long to respond to an email inquiry. Instead of missing messages or losing track of e-mails, The Customer Follow Up Machine can keep you in the know when it comes to incoming messages. With this service, you’ll be able to respond quickly to customers and prospects and maintain high customer satisfaction levels.
The Customer Follow Up Machine tool also serves as a comprehensive program for creating, scheduling, and disseminating your email content. It has automated tools for managing and organizing information, for reminders, follow-ups, and thank you notes. It’s easy to use, will save you enormous amounts of time, and will help you manage your email lists, which can often seem overwhelming.
With The Customer Follow Up Machine software, we will help you stay on track with your email marketing by creating effective strategies, targeted campaigns, and valuable content for your customers and your audience.
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Restart Your Email Marketing
If you’ve pushed email marketing to the back burner, you’re not alone. But don’t let this opportunity for increased sales and greater customer engagement slip through your fingers. It might seem like just another massive thing on your to-do list. Still, the professional marketing team at Sarasota Web Marketing can take it off your plate.
You can earn the trust of your existing and ideal customers, build brand awareness, share valuable content, enhance communication, and engage the people who are going to keep your business booming.