Customer Reviews
You don’t need to panic if your company
gets a negative review. We can turn the
negative into a positive with our professional
reputation management services.
When was the last time you bought something on Amazon? If you’re like most people, it was fairly recently. When you searched for an item or product, did you read the reviews? If not, you probably looked at the star ratings. Why? Because you want to know you’re spending your money wisely. By checking out reviews and ratings, you can know the people who came before you liked (or didn’t like) the products you’re considering.
Customer reviews are more impactful than ever. They help to influence buyer decisions on every level. They also give credibility to your brand, and, on top of that, they can improve your search engine rankings.
The Importance of the Customer Review
Over 86% of local customers will read online reviews before giving a company their business. How do you think they’ll respond to negative reviews? One bad review can have a big impact on your business. It’s what can make or break your chance of attracting new customers, which is why reputation management is so essential.
Some business owners feel out of control of their online reputation. They don’t understand they have the ability to influence the reviews consumers post online. When it comes to your digital reputation, we’ve got you covered.
Get a Free Customer Review Consultation
How Sarasota Web Marketing Helps
Protect Your 5-Star Reviews
The internet is integral to your daily life and the life of your business. Without an online presence, it’s hard to stay afloat. To make the most of that online presence, you have to take advantage of the benefits of positive online reviews. And you have to work to avoid or repair negative ones. How can we help? With our Review Monitoring and Reputation Management Program.
Because your reputation, especially online, will follow you forever, it’s critical your reputation remains exceptional and flawless. Our program uses tracking to identify and control your online reviews. This includes promoting positive feedback and addressing content that could damage your reputation and your business. We highlight positive reviews, increasing their visibility, and work to lower the visibility of the less-than-stellar commentary.
We use our carefully designed approach to reputation management to boost your sales, help your business grow, and keep your online status where it should be.
Here’s how:
Creating positive content pieces designed to counteract any negative content
Posting positive reviews to push any negative feedback down and out of sight on social media and online review sites
Balancing tweets and social media posts with positive comments and experiences
Creating a defensive strategy with our Review Monitoring tool
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
What Is the Review Monitoring Tool?
Being on the defensive has negative connotations, but when it comes to your online reputation, it works in your favor. Our strategy is built around counteracting any negative content that might come your way. One bad review can outweigh ten good ones.
Though you work diligently to provide an exceptional customer experience, you can’t please all the people all the time. There is always someone who is going to complain. Instead of letting those few Negative Nellys scare away customers and do damage to your brand, we can find them and manage them with our defensive strategy. How? By monitoring your online and social media reviews.
Here’s what we keep a close eye on:
Your website
Your social media pages
Hashtags and mentions of your company name and brand on social media
Online review sites such as Yelp and Google
Online directories including Angie’s List, Home Advisor, and Bing
Not All Negative Reviews Result in Damage to Your Brand
Negative feedback isn’t always a bad thing. It offers the opportunity to fix something that’s broken in your sales process, your customer service, or your products or services. Once we find any negative feedback, we start by sifting through it to locate these areas requiring improvement.
Whether that’s addressing a process issue, such as Slow dispatches, Replacing A Broken Or Defective Item, redoing work that was not completed properly, or working with a customer to right a wrong, we give you the chance to improve those customers' experiences and turn the ship around. This is where we can help you show your customers you take their input seriously, and you are committed to making their experiences better.
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Damage Control Measures
We hope that you only have positive reviews from every customer you come in contact with. That’s a beautiful dream for most businesses. Instead, take the practical approach to protect what you’ve built with our damage control measures. Once we have monitored all potential online mentions and reviews, we work to counteract any potential damage. Our monitoring process helps us identify anything that could harm your reputation.
While some negative feedback can lead to a more positive customer experience and the chance to grow and improve your online sales, some is more damaging. This is where we put our damage control measures into action. Instead of reacting to negative comments and postings, we use a proactive strategy to drive customers back to your business.
Our strategy includes:
Working to generate positive reviews
Getting in front of a negative review to counterbalance any potential damage
Dominating search engine results so customers can find you no matter where or how they look
Publishing pages, blogs, videos, and press releases to build a protective hedge around your online presence
Building a website that makes it easy for visitors to leave ratings, reviews, and referrals
Increasing your positive digital footprint by building up your online presence
Get a your free copy of
"The 6 biggest issues stopping your website from attracting new Sarasota customers"
Why It’s Time to Let Sarasota Web Marketing Manage Your Online Reputation
More than 75% of consumers put their faith in online reviews, review site ratings, and social media comments. Even a one-star jump can increase your profits and bring in new customers. What people say about your company online can and will have a big impact on your bottom line. Your prospects check online reviews before they spend their money, and this behavior is unlikely to change.
We can help you leverage your online reviews to keep your reputation solid and bring in new business. Our Reputation Management and Review Monitoring programs are two things we can handle for your company so you can focus on other business tasks. Sarasota Web Marketing’s experts do reputation management right.
